Last updated: June 18, 2025
Our Commitment to You
At PurrSmile, we believe transparency is the foundation of trust. We're committed to protecting your privacy and being clear about how we collect, use, and protect your personal information. This Privacy Policy explains our practices in straightforward language so you know exactly what's happening with your data.
When you shop with us or use our website and services, you're trusting us with your information. We take that responsibility seriously.
What Information We Collect and Why
Information You Give Us Directly
When you create an account, make a purchase, or contact our customer support team, you provide us with:
- Contact information (name, email, phone number, address)
- Payment details (credit card or other payment method information)
- Account information (username, password, preferences)
- Pet information (cat name, age, breed - optional, to help us provide better recommendations)
- Communications (messages, reviews, inquiries you send us)
Information We Collect Automatically
When you visit our website, we automatically collect:
- Device information (browser type, IP address, device type)
- Usage information (pages you visit, items you view, how long you stay)
- Shopping activity (items in your cart, wishlist, purchase history of our cat dental products)
We collect this information through cookies and similar tracking technologies to improve your experience, remember your preferences, and understand how you use our Services.
Information from Service Partners
We work with trusted partners (payment processors, shipping companies, customer support platforms) who may share relevant information to help us serve you better.
How We Use Your Information
We use your personal information only for legitimate reasons that directly benefit you or our business:
To Serve You Better:
- Process your orders and payments securely
- Ship your PurrSmile cat dental chews to the right address
- Remember your preferences and shopping history (including your cat's preferences)
- Provide customer support when you need it
- Create a personalized shopping experience tailored to your cat's needs
- Enable you to write reviews about our dental products and engage with our community
- Send educational content about cat dental care and oral health
To Communicate with You:
- Send order confirmations and shipping updates
- Respond to your questions and concerns about our products
- Provide important account notifications
- Send promotional emails about new cat dental care products (you can opt out anytime)
- Share helpful tips about maintaining your cat's dental health
- Notify you about product restocks or special offers on your favorite items
To Keep You Safe:
- Detect and prevent fraud or unauthorized access
- Secure your account and payment information
- Investigate suspicious activity
- Comply with legal obligations
- Ensure product safety and quality standards
To Improve Our Store:
- Understand which cat dental products customers and their cats love
- Identify technical issues and fix them
- Make data-driven improvements to our website and services
- Personalize product recommendations for your cat's specific needs
- Gather feedback on product effectiveness and customer satisfaction
How We Share Your Information
We're selective about who we share your data with. Here's exactly who has access:
Essential Partners – We share information with trusted service providers who help us operate:
- Shopify (our hosting and e-commerce platform)
- Payment processors (to securely process your purchases)
- Shipping companies (to deliver your PurrSmile orders)
- Customer support tools (to help us assist you)
- Cloud storage providers (to securely back up our systems)
Marketing Partners – With your permission, we may share data with partners to show you relevant ads about cat health and dental care:
- You can opt out of this at any time using the preference link below
- We only share what's necessary for marketing purposes
- Partners must follow strict privacy rules
When You Ask Us To – If you use social login or other integrations, we share only what you authorize.
Legal Requirements – If a court order or law enforcement requires it, we'll share information as legally required.
Business Changes – If PurrSmile is acquired or merged with another company, your information would be transferred as part of that transaction, but with the same privacy protections.
We Never Sell Your Personal Information for profit. Period. We share data only to provide better service to you and help you care for your cat's oral health.
About Shopify
PurrSmile is powered by Shopify, which helps us deliver our Services to you. Your information is shared with Shopify and may be processed outside your country to improve our store and provide you with better service. Shopify uses some of this information to show personalized ads across different websites.
To learn more about Shopify's privacy practices or manage your preferences with them, visit the Shopify Consumer Privacy Policy.
Your Privacy Rights
You have important rights over your personal information. Depending on where you live, you may have the right to:
- Access Your Data – Request a copy of all personal information we hold about you.
- Delete Your Data – Ask us to delete your personal information (with some legal exceptions).
- Correct Mistakes – Request that we fix any inaccurate information about you.
- Portable Data – Receive your data in a format you can use with another service.
- Opt Out of Marketing – Stop receiving promotional emails about PurrSmile products anytime by clicking "unsubscribe" in any email we send.
- Opt Out of Targeted Ads – Control whether we use your information to show you personalized advertisements about cat dental care across the web.
- Restrict Processing – Ask us to limit how we use your information in certain circumstances.
- Withdraw Consent – If we're using your information because you gave permission, you can take it back anytime.
How to Exercise Your Rights
To exercise any of these rights, simply email us at support@purrrsmile.com. We'll respond within 30 days. You may need to verify your identity, which we do to protect your account security.
If you're in the EU or UK, you have additional protections, and we comply fully with GDPR requirements.
Global Privacy Control
If you use the Global Privacy Control (GPC) preference signal in your browser, we'll automatically honor your opt-out request for targeted advertising. Learn more about GPC.
How We Protect Your Information
We use industry-standard security measures including encryption and secure servers to protect your personal information. However, no system is 100% secure, so we recommend:
- Never sharing your password with anyone
- Using a secure internet connection when shopping with us
- Logging out of your account after use on shared devices
We keep your information only as long as we need it to provide Services, comply with legal requirements, or resolve disputes.
Children's Privacy
Our Services are not intended for children under the age of majority in their location. We don't knowingly collect information from children. If you believe we've accidentally collected a child's information, please contact us immediately, and we'll delete it.
Pet Safety & Product Information
PurrSmile Advanced Dental Chews are designed for cats. When you provide information about your pet, we use it solely to:
- Recommend appropriate product sizes and formulations
- Provide educational content about cat dental health
- Ensure our products meet your cat's safety and health needs
We never share your pet's information with third parties without your explicit consent.
Links to Other Websites
Our website may contain links to other stores and websites we don't operate. We're not responsible for their privacy practices. We recommend reviewing their privacy policies before sharing your information.
How We'll Keep You Informed
We may update this Privacy Policy from time to time. When we make important changes, we'll notify you by email or by posting a prominent notice on our website. Your continued use of our Services means you accept the updated policy.
Questions? We're Here to Help
We're committed to transparency and happy to answer your questions about our privacy practices or about how we care for your cat's dental health. Reach out anytime:
Email: auraluxsuppo@gmail.com
We'll respond promptly and work with you to address any concerns.
Data Protection Complaints
If you believe we've mishandled your personal information, you have the right to lodge a complaint with your local data protection authority (in the EU/UK, you can find the appropriate authority here).
PurrSmile Values Your Trust
Your privacy is important to us. Thank you for shopping with PurrSmile and for trusting us with your information as you care for your cat's oral health and well-being.
